About
Explore how the personal training landscape has shifted, and relying solely on hours-for-dollars work is no longer a sustainable model. This class explores the hybrid coaching framework — combining in-person coaching with structured online support, behaviour change systems and accountability — to create more effective client outcomes and a more resilient business. You’ll learn how to design and price hybrid services, streamline programming and communication, and build systems that support autonomy, client progress and long-term growth. The session also highlights common pitfalls when transitioning from traditional PT work, plus practical steps to begin shifting your model immediately. Led by Gavin McHale, founder of Maverick Coaching and former strength coach who successfully scaled his own hybrid practice before coaching others to do the same, this class offers grounded, real-world strategies for coaches ready to evolve their business with clarity and confidence.