About
Learn how to build a practical, effective social media strategy that supports real business growth. This course covers the major platforms — including LinkedIn, Instagram, X (Twitter), Pinterest and YouTube — and explains how to choose the channels that best suit your brand and audience. Across 12 focused lessons, you will explore platform fundamentals, content planning, engagement tactics, and simple tools to streamline your workflow. You’ll also learn how to move beyond vanity metrics and convert online followers into loyal customers through clear messaging and purpose-driven content. Designed and taught by Heather Porter from Website Love, this course provides actionable guidance for small business owners, fitness professionals and service-based entrepreneurs who want to strengthen their online presence with confidence and clarity.